Corporate Video as Art.
When you see a final image on the screen, whether it's a major motion picture or a corporate video, you're seeing hours and hours (if they're doing it right) of post production work that esentially goes step by step in taking a shot that looks like this:
and adjust every aspect of the video until you get something like this:
When your first approach video production, you may think it involves a couple of hours of pointing the camera at each person and having them say a line and getting home in time for lunch. Many people who are new to high end corporate video production are surprised to discover that there is so much more that goes into it, including agonizing over every detai of every shot which leads to long days and nights spent trying to get just the right content for your video. Basically:
How your video is colored in post is absolutely vital.
One thing you want to make sure of when you're looking for a corporate video production company in NYC is what kinds of color grading speccialists to they employ. Are they using someone who also edits all of their corporate videos and moonlights as a colorist? Jack of all trades but master of none is especailly applicable here, and for any kind of high end results you want video production colorists that have a lot of experience color grading corporate videos in a wide range of situations and shot on a wide variety of video cameras.
